Media Profile: Danielle Rae of

Media Profile:

What was the moment that sparked your interest in music journalism? Was there a specific experience or band that you feel made the most impact?

Well from a young age I was interested in in Journalism, I actually tried to start a print magazine when I was a child, Teen Globe I think? As far as music journalism I actually started going to concerts super late in life, so my first show was actually Pierce the Veil’s “Collide with The Sky” Tour. It was after that that I actually started working for another site as a photographer, then from there I left and started Amped Sound.

How long has AmpedSound been in existence and how large is your viewership?

We have been a publication for two years but I would say we have had a full year of full on trying to get it built up. While our audience does fluctuate from time to time, we have a lot in the works at the moment and things keep moving up right now.

Who do you feel has been some of your biggest gets as far as features?

I actually remember when I got the email approval to do a phone interview with Andy of Black Veil Brides. I was so nervous when I had to call, I was pretty much shaking on the other end while doing the interview. So that was a pretty big feature, as well as Hands Like Houses.

You do retro reviews which is a really unique thing, how did that come about?

I was brainstorming one day about what could make us different and it so happened to be a Thursday which is of course known as #ThrowbackThursday. A LOT of amazing albums came out BEFORE we were established so I wanted to highlight those albums. It is so hard to make music sites unique because it is usually the same formula; news, photos, features , album Reviews, and interviews, so we had to find something to set us apart.

Who are you currently jamming? Who should people be checking out?

Definitely Melanie Martinez I have her concept album Cry Baby on repeat, I even catch myself singing her songs in my head while at work.  

When a publicist pitches you their bands, what do you feel is the number one mistake they make? What are some highlights you like to see when being pitched a band for review or feature?

Honestly the publicists I deal with always tend to present their bands really well. One thing I love to see when they are pitching the bands is you can tell those who are really in this field because they enjoy it. How they word and present the bands shows that it just isn’t a paycheck to them.

Thank you for taking the time to speak with us. Is there anything else you'd like to add?

I’m really excited for the things we have in the works with Amped Sound in the coming months and I can’t wait to be able to announce what we are working on so just make sure to check us out to stay up to date.

Media Profile: Books, Bands with UnderrateYourself

Steph Walsh of


Give us some background on how you got into journalism. You mentioned Green Day as your first punk band, which is true for a lot of us, but what was it about Green Day that stuck with you? 

The whole thing started a few years ago back in high school. I was already so big into music by then, I was listening at every opportunity I had, even the five minute breaks in between classes. I had my favourite bands of course, but I just loved to find new music. I could never get enough of finding new sounds and new voices. In my constant quest to find new bands and artists to listen to, I found so many that were just SO good, and it always boggled my mind why they weren’t more popular. There were times where I would actually get extremely frustrated that so many talented artists were going so unnoticed. It was after a few of these moments that I knew I had to do something about it. My first thought was to utilize a website, and that stuck. I made a few attempts at it over the next few years, but it never really lasted, until recently. I’m just so passionate about music, and all I want is for artists with true talent who make real music to be the popular ones. That’s where Underrate Yourself came from. I want to draw some proper attention to music that matters – music that deserves it.

Green Day stuck out to me because it was the first music I ever heard that was different. As a young kid, I didn’t understand everything they were singing about, but it did challenge things and it made me kind of curious about life. I was always generally a good kid, but I was a bit of a rebel at heart as well. I loved running around at 2 am with my friends, I loved going into the city for a big concert, and I just loved excitement. Punk music has always kind of embodied that lifestyle to me, and Green Day will always have a special place in my heart because they were what really ignited it in me. Their music has always just made me feel good – very happy and free.


How long has URY been in existence and how large is your viewership?

Underrate Yourself has only been around for about two and a half months, so I’m still very much in the beginning stages, there’s a lot more I want to do with it. My audience is not that large as of yet, certainly not as big as I want it to be. I do have at least a few people on the site every day, which I’m happy with considering the short amount of time I’ve been going at it. The amount of people is steadily growing though, which is encouraging.


You mention movies, music and literature as your three loves, what are you currently obsessed with in all three categories? 

Yes, I am quite passionate about all three! This is actually a really good question for me, because I develop obsessions rather easily sometimes. When it comes to movies I have ALWAYS been obsessed with horror movies. Absolutely, positively obsessed. The scarier and gorier the better. I think this is partly because of my general obsession with all things dark and creepy, but also partly because I just love the rush of adrenaline I get when a movie genuinely scares me. My favourite type of horror though is definitely anything paranormal, haunted/abandoned hospitals and asylums in particular. The very best is when it’s based off a true story – that’s when I really get nightmares for a week straight. Totally worth it though.

I’m actually super into a lot of really old school punk right now. Bands like Twisted Sister, The Damned, Dead Kennedys, Sex Pistols. It’s just so different from what is being made these days, and it’s all just so much fun to listen to. I’m loving it on my drives to and from work every day, especially in the warm weather with the windows down! I just love music that’s really raw and down to earth like so much of it was back in the 70’s and 80’s.

 I’m going to be honest and say that I can’t really pinpoint an obsession when it comes to books, the reason being I pretty much obsess over every book that I read. I’m so, so quickly drawn in when I’m reading. I always feel like I’m living in the world of the book, and I connect to characters on a very deep level. I often finish a book in one sitting, and then regret it because I would have liked for it to last longer. Ask me about any book I’ve read, and I will enthusiastically go on about it for as long as you’ll let me. So the reality is, I’m truly just obsessed with anything I read. I will, however, give a special mention to a particular copy of Macbeth that I own. I’ve always loved Shakespeare quite a lot, and several years ago, I got my hands on a copy that was published in 1939, and has notes written in the margins from the original owner. I thought that was pretty cool. I’m a little extra obsessed with that particular book and it’s pretty much my literary pride and joy!


Who are you currently jamming?

I’m currently really enjoying Andy Biersack of Black Veil Brides’ new solo album, under the name “Andy Black.” I’m a very long time fan of Black Veil Brides, and this new project of his is really worth checking out, even if you’re not a fan of the band. It’s very different from the band, and I find it quite good. It’s very dark and emotional, which I really like.

 I’ve also been listening to a lot of My Morning Jacket. I find their music very peaceful. I love to rock out and bang my head just as much as the next person, but sometimes you just need some calm. They’re very tranquil, and I’ve been finding they’re an excellent way to de-stress after a long day. Not to mention the fact that their lyrics can get really deep, and kind of mysterious. They really get me thinking sometimes and I love it – I love it when music challenges you and gets you contemplating life a little bit.


When a publicist pitches you their bands, what do you feel is the number one mistake they make? What are some highlights you like to see when being pitched a band for review or feature?

This question actually caught me off guard a little bit, because this hasn’t actually happened yet! So far, all the bands I’ve reviewed and featured are either long time favourites of mine, or are ones I’ve more recently discovered but really liked. I’ve never been picky when it comes to music though, and I’m the same way when it comes to who I write about. I’ve always prided myself a little bit in my ability to find the good in any piece of art, whether it be music, or a movie, or a book, or anything. As a writer, I can appreciate the time and effort it takes to create something, as well as the courage it takes to put it out there. If someone asks me to feature a certain band or review a particular album, I will happily do my very best to find some good things to say about it.


Thank you for your time! Is there anything else you'd like to add?

 You’re very welcome, it was my pleasure! 


Media Profile: SailorTalkZine

Jacob Lahah of

One of our favorite days here at The Cadence is NEW ALBUM DAY!!! Not just because of the fresh snacks but because we get a chance to sweep the interwebs for new sites that are reviewing said releases. This time around, we used Pierce the Veil as our little guinea pig of justice and in doing so we stumbled across and its proprietor Jacob Lahah. It’s always a treat to find new outlets who are doing it right, so bands and publicists, listen up

Let's get personal right off the bat, for you personally, what was the moment that sparked your interest in music journalism? Was there a specific experience or band that you feel made the most impact?  

Jacob Lahah: I always wanted to be a concert photographer. I had some friends that had done it for quite some time and I met some people online in the Washington, D.C. and Baltimore music scene that did it. So I kind of always envied them.

I got my start from a small publication called Underdog Press. The editor Carol took me on and gave me a chance as a photographer and after working for them a bit I started to grasp how DIY a lot of the projects were in the scene. I always was fond of starting my own magazine since there was a bit more versatility you could get with features and access.

So after working for a couple different publications here and there and not really liking where they were going, I decided to start my own project. I then learned to like writing a bit more and began to push that a bit. I was really inspired by my friends over at Focus Magazine, the two ladies Lori and Penelope that run it have helped me get started.

How long has STZ been in existence and how large is your viewership?

Jacob Lahah: Sailor’s Talk Magazine has been around for about a year (we are celebrating our 1-year issue in June so be on the lookout). We are still growing bit by bit and are still a small publication that gets some viewership. As far as hard statistics, I’d say we get about eight thousand impressions per issue. That’s a rough estimate but our magazines do better. We are working on our 10th issue so we’ve been grinding and hoping to really expand over the years.

Who do you feel has been some of your biggest gets as far as features?

Jacob Lahah: I’d have to say the Miss May I issue or the For Today issue were some of our biggest features we’ve had to date. Those are fairly large bands since both groups have headlined Warped Tour on the main stage. Those were some really good interviews that we got some good stuff out of and our photo team did a fantastic job with the imagery. 

I really liked the feature we just recently did in our Jule Vera cover of the issue with a band called The Knocks. They are a relatively small group from NYC, but they really know how to party and put on great shows. They had a really cool story that I felt was very concise and interesting to learn about.

What's your take on reviews? Will you post negative reviews or do you try to look for the positive? 

Jacob Lahah: That’s a really interesting question. I think with reviews there’s always negatives and positives with all albums, but I try to be as objective as possible. There’s a lot more to it than just what you hear or the lyrics about the album. Too many people focus on the direct content of the lyrics or the sound and make a judgment on the band. I try to take a look at it more from their perspective and in their shoes.

Being trained and going to school studying fine art and understanding the contemporary culture and art has really changed the way I look at things. I try to visualize what the average listener may be thinking when they hear the lyrics and what sort of impact it leaves the listener with. Sometimes it’s kind of hard to look at an album or show and think about it in an objective manner. I try my best though.

Who are you currently jamming? Who should people be checking out? 

Jacob Lahah: Oh, who am I not listening to (laughs).There’s so much good stuff out there and I feel like music can be so undiscovered. I recently have been picking at Chris from Vampire Weekend’s project called Baio. It’s more of a producing/DJ type of project. Flume’s newest album Skin dropped today and I haven’t stopped listening. Mac Demarco has always been a favorite. He has one of the best live shows I’ve seen. 

Amongst the more metal-core scene artists, I’ve really been obsessed with the boys in Myka Relocate. Their album The Young Souls came out last October and it’s absolutely phenomenal. It’s one of those albums that when you listen to it you are sort of initially shocked to hear a metal-core album written and produced that way. It definitely pushed metal-core’s limits and showed some ingenuity.

If there’s anyone that I think people should really check out, it’s Grimes. Her live shows are definitely some of the most demanding out there. She has dancers on stage but also plays guitar, beat pads, and all sorts of instruments. It’s also interesting because she’ll end up screaming during her live shows sometimes which is totally unexpected. She dropped her newest album Art Angels last fall and I recommend it 10/10.

When a publicist pitches you their bands, what do you feel is the number one mistake they make? What are some highlights you like to see when being pitched a band for review or feature?

Jacob Lahah: I think the biggest mistake is when a publicist may underestimate your goals and what you are about as a music outlet. I’ve noticed recently there are publicists that actually care about your opinion and some that just want to get their artists name out there. I think the important thing you need to do is really have an opinion and establish a line of what you will and won’t feature. I think that when a publicist understands what the publication is looking for and the genres and objectives they feature; you get the best relationship. 

I like to generally know what the band is doing that is different from the rest. Usually when something appears to be avant-garde in nature or has something that is boundary-pushing I’ll take a stab at it. I also look at visual aesthetics a lot and make some judgments based off that since it all matters nowadays with the increase of mass media.

Thank you for taking the time to speak with us. Is there anything else you'd like to add?

Jacob Lahah: Thank you for taking the time to pick my brain. I can say that things may be changing a bit for Sailor’s Talk. I have this really cool project based off the idea of Cordell literature that might kick off, so you’ll be seeing us around a lot more. Thanks to anyone who has ever read, checked us out, liked our socials, or even mentioned us. You make what we do possible.

Exploring Babeland: The Woodsman's Babe Releases Sophomore Record

The Woodsman’s Babe’s Babeland Out Today on CI Records

The long wait is over. Joe Lengson aka The Woodsman’s Babe has handed over Babeland, his sophomore release on CI Records. Babeland is the record Lengson has wished to create ever since transitioning from touring the world in a metal act to reexamining his humble roots as an LA indie artist. Led by the single “Love Story”, The Woodsman’s Babe is deeply personal, brimming with intelligent songwriting and an ability to paint vivid pictures of the diversity of love.

Read the story behind Lengson’s passion for heartbreak HERE

Purchase Babeland HERE  

Review copies available upon request. 


Catch The Woodsman’s Babe on Tour--

April 14 – El Paso, TX @ TBA

April 15 – Albuquerque, NM @ TBA

April 16 – Tempe, AZ @ 51 West

April 17 – Mesa, AZ @ Backstage Attire

April 21 – Seattle, WA @ TBA

April 22 – Spokane, WA @ YMCAKTUB

April 23 – Portland, OR @ The Heartbreak Hotel

April 24 – Bend, OR @ Volcanic Theatre Pub

April 28 – Mountain View, CA @ O’Malley’s

April 29 – Fresno, CA @ Peeve’s Public House

April 30 – Los Angeles, CA @ Silver Lake Lounge

May 6 – Las Vegas, NV @ Legends

Instagram: @thewoodsmansbabe

Twitter: @thwdsmnsbb

The Woodsman's Babe Teases New Record, Babeland, with Video for "Love Story"

New video for "Love Story" by The Woodsman's Babe

“They say you can slow down your breathing and time slows down/Well I wanna choke you out so I know that you’re always around”. With an opening line like this, it’s clear that The Woodsman’s Babe has evolved. With a fresh new direction and employing the producing chops of Stephen Keech (Haste the Day), the man behind the babe, Joe Lengson will be dropping his sophomore effort, Babeland, April 15th on CI Records. With a refined pop sensibility,Babeland is poised to be the definitive record in The Woodsman’s Babe canon.

Pre-Order Babeland HERE

Zach Bolen's "Live & Alone" Series at

Zach Bolen Launches Live & Alone Series

New Record Coming This Spring

Zach Bolen has always been a storyteller, whether that’s through his vocalist role in Citizens & Saints or channeling the likes of Bright Eyes and Ryan Adams in his solo offerings. Premiering today exclusively at is “Leave Me Alone”, the first in his six part series entitled “Live & Alone”, Bolen’s preview to his summer record 1001. The epic bearded front man cites the last twelve years of life as the biggest influence on the sound of the record, which dances delicately between Manchester Orchestra range stretches and bouncy Fleetwood Mac melodies. 1001 is timeless yet nostalgic, employing a perfect 90’s vibe. Zach Bolen will be releasing 1001 this summer via BC Music and can be pre-ordered at


Keep an eye on for one new video each week

Instagram/Twitter: @zachbolen

Emery's Devin Shelton Launches Indiegogo Campaign

Contribute to Devin Shelton's Indiegogo

After taking some time off to focus on home life, Devin Shelton, best known as bassist and the second angel-voiced vocalist of Emery, returns to the spotlight with new material and a partnership with BC Music.

Shelton’s 2013 release, Life & Death, received critical acclaim for its vulnerability and beautiful execution of vocals that his time in Emery seemed to only scratch the surface of.  

You can be a part of Shelton’s music simply by visiting Indiegogo and contributing to this new record, due this summer.

Stay connected with Shelton at:

Twitter/Instagram: @devinitely

Showbread is Showdead: The Final Record from Showbread Out Today

Raw Rock Kills One Last Time...

“Hermann Hesse once wrote, ‘Who would be born must first destroy a world.’ The trajectory of punk rock listlessness tends toward a sad and mostly overlooked decrescendo; once provocative artists fail to provoke, once powerful voices echo in an empty chamber. A once obstinate force stalls in the mud of obscurity, and so Showbread, surrounded on all sides, activates the self-destruct.

But the self-destruct, in this case, has a soundtrack. 43 minutes and 20 seconds of aggravated, concussive noise that brings an 18-year-old circle to a definitive close. Concerned not for some new voice, some abstracted concept, but preoccupied with words of closure, delivered in raucous rhythm nearly two decades in the making.

Raw rock kills one final time, and Showbread is Showdead.”

-Vocalist Joshua S. Porter

Hear Showbread is Showdead HERE

Twitter: @showbread

Instagram: @showbread

Let's Talk Babes: A Media Profile on BabeTalk.Tv

Answers by James Boss and Oliver Pleydle of BabeTalk.Tv


The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Ever since I could remember being a person I’ve always wanted to “know” people: what makes people tick and why they do things. It first started when I began going to shows being thrown in the heart of Atlantic City back in 2012. This packed hole-in-the-wall bar, The Boneyard, would throw these bangers for the local punk and metal heads, and I never knew that this place or scene even existed until I went to go see True Things play their last show that January. As a sheltered suburban kid who was used to only seeing these types of concerts in music videos and 90’s movies, you're automatically under the assumption: “Oh my God, I’ve come across the only place in America that has concerts like this,” and I quickly found out that I was so incredibly wrong. I wanted to now learn how other people do it and who they’re playing. I’ve seen kids run shows from traditional basements, to illegitimate venues in storefronts, to even making stages within a day’s notice just for the sake of bringing everyone together to enjoy music. These people actually exist—who have the fire under their feet to put these shows together. My craving to feed on why these community members organize, play and photograph these shows grew with each person I talked with. Babetalk took off after we spoke with these passionate people, because not only did I get to see a side of promoters and musicians people don’t generally get to see, but others did too and began to appreciate it.

The Cadence Inc: How big is your team at BT?

We’re an ever-growing brand which requires an ever-growing team. Right now, we have a very musically diverse group of awesome men and women. Four photographers on the east coast, eight writers from the US and UK; some of who will jump on Podcast episodes alongside me my co-host Melissa, my Managing Editor James Boss, and our Assistant Managing Editor Carly Rios. We range in musical taste and it keeps the site fresh with content while still holding relevant to our viewers who wish to expand their taste too.

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers?

We’re happy to say we have an average of 2,500 views a month on our site which showcases band interviews, the podcast, musical reviews, and guest editorials. The staff and I have sat down to explore our options as to how we’ll bring in new readers and also satisfy our existing group of supporters. We’ve settled on a few ideas that are in the planning stages right now; however, with the addition of new content that isn’t offered on other sites, we’re sure our audience will expand.

What do you believe sets BT apart from other music blogs? The scene you cover has countless outlets. What makes BT special?

Babetalk was founded on the ideology of “Promoting Our Community.” At the end of the day we’re all a part of one giant community. It’s not just set to South Jersey or all eighteen people who live in Northern Wyoming. We’re all wanting to listen to some great acts. I believe we do that better than other blogs. We’re constantly seeking out new bands to showcase and looking to see who can “Do-It-Yourself” the best. Our Podcast is also a stand-out feature to the site. While we know these artists exist and have opinions and ideas of their own, there often isn’t a platform for them to express themselves outside of social media. The Babetalk Podcast was created to hear what the artist, band, photographer, and promoter has to say in a less formal manner compared to your traditional interviews and we pride ourselves on that. Ask anyone who know’s Babetalk and they’ll tell you there is nothing formal or traditional about us.

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

We all know it’s hard to stand out when sending an email without using Myspace glitter text. Personally, I review all emails I’m sent; however, the emails that contain media are the ones that stand out. I look forward to new music. Whether it’s Soundcloud or an attachment, it gets stored into a bookmark folder or playlist. I’ll get hyped on a band before I even send out my response which makes me more eager to talk to them. However, I do believe we should start sending each other relevant Myspace glitter stickers in pitch emails, requests and press releases. How serious do we all have to be all the time, huh?

The Cadence Inc: Can you share with us your favorite or most memorable interview you’ve done in your long career?

Ryan Argast of the Chicago based band Marina City. I’ve given so many interviews and I’ve yet to have an artist match the passion of Ryan. He walked us through their album Chimera and hearing him describe it with such animation and vigor blew me away. There are many times you’re able to look at someone talk about their craft and you can tell they’re completely devoted to what they do. The instrumental composure, the use of his life story and translating it into an album—that alone was something unique to our scene, in my opinion (Excluding Broadside’s Old Bones). I often use that episode as a reference when people ask us: “What is Babetalk?”

The Cadence Inc: What are some opportunities you've been afforded due to being involved at BT?

We’re able to now actually be apart of the music industry. That wasn’t a goal when we had first started the Podcast considering it was a casual project. Then one of our members had a decent camera and wanted to explore becoming a concert photographer. So we started reaching out and asking venues for photo passes which were approved. Soon after, we had started forming relationships with bands and artists who had allowed us early access to their music to write reviews for, which to anyone this may seem entirely basic; however, for many of us, this is our first venture into the music industry. Some of our staff had been in bands on a local level, and know the barebones of working with music journalism sites; however, for some staffers and myself, we had no idea we would become a brand who’s able to participate in the contribution of the music scene. So, to answer the question of what opportunities I’ve been afforded: It’s being involved in something I love on a positive level.

The Cadence Inc: Thank you for taking some time to speak with us. Is there anything else you’d like to add?

I’d love to add that I am so thankful for the recognition from The Cadence, and those who have given any sort of attention to Babetalk. We just decided to do “the damn thing” one day not knowing where it’d take us. We’re so proud of what we have –– and what’s even better –– is that we’re just getting started. Welcome to Babetalk.

Visit Oliver and James at BabeTalk.Tv

Quality Over Quantity with

Jack Parker of

The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Jack Parker: Ever since high school I'd been pretty into writing creatively, and over the years I also started listening to lots of rock music. Back in 2009, I discovered Muse, and I haven't looked back since. Around 2012 I saw a post on Enter Shikari's timeline reviewing a show in (I believe) Manchester, and after looking further at the site I saw that they were looking for writers. I sent a mail to the then-owner, and the first article I wrote was a review of Muse's show at the Ziggo Dome in Amsterdam. Throughout the year that followed, I wrote a handful of articles for that website, before it shut down. I took over the reins and started up All Things Loud on 31 December 2013. The year I'd spent writing previously turned out to be a year where I'd essentially worked on my writing skills so that I didn't come across as some sort of amateur. Once All Things Loud started, I felt like I was truly ready to go. 

The Cadence Inc: How big is your team at All Things Loud?

Jack Parker: Right now, the team is two people strong. It's quite a low number for a site with such a big reach, but I suppose that's just the way things are. I do all the writing myself, so I limit myself to at least one article (news piece, review, feature) per day. Natasja de Vries is our main photographer, and I'm able to send her to festivals like Rock am Ring and Jera on Air to cover bands in the scene predominantly. When you compare this to my competition, All Things Loud has the smallest team of them all. Part of the reason for this is geographical, because it's hard to come by people of a really high English level in a non-English speaking country. I've tried working with friends and other contributors, but it never 'clicked'. When our brand new website launches soon, I'll definitely be looking to expand the team in a serious sense of the word. 

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers?

Jack Parker: Right now, it's an estimated value of around 3,000 readers. At first, it was hard to get people interested, and part of the reason for this is the layout of the website. I made the website originally through Tumblr, which is going to be the case for at least a couple more weeks before we make the big, professional switch. Over the last year, I've managed to figure out which kinds of bands strike a chord with our readers, and more often than not it's the 'scene' bands and their dedicated fanbases which respond the best. The best way to thus keep people interested is to find the balance between writing about bands you love and writing about bands your readers love. Sure, you might love The Pop Group, but if Neck Deep is where it's at, then that's what you've got to do. When it comes to growing those numbers, you really have to keep an eye on the way Facebook tries to screw you over. We have 2,600 Facebook likes, yet some posts only reach a max of 30 people unless you pay for it. Seriously, Facebook is the worst when it comes to naturally reaching people. If you don't stick your hands into your pockets, you're going to be in bad luck. 

The Cadence Inc: What do you believe sets All Things Loud apart from other music sites?

Jack Parker: Right now, our niche is that we're an English site based in Holland. We're the only serious website of its kind in this country, and it means that we can reach Dutch fans as well as English-speaking fans. The flaw with our competition is this: they're bigger sites than us and they're able to do things we can't do yet, but the fact that they operate in Dutch means that a glass ceiling has already been hit. Once we get to their level, we'll be able to smash through that glass ceiling. We also focus on quality, as opposed to quantity.

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

Jack Parker: Don't bombard us with emails. We get lots and lots of emails per day promoting bands who I know for a fact our readers will not connect with. I listen to as much new music as is humanly possible, but it just isn't possible to cover every single band. If you know who you're going to be sending demo's, make sure you're aware of what kind of bands they cover or whether or not it's the right outlet to send ten emails per day to. Don't get me wrong, I love receiving new music, but sending ten follow-up emails about an Americana artist who once shook hands with Bruce Springsteen isn't going to interest as much as a band who have just been signed by a label and have good things going on.

The Cadence Inc: Your coverage is pretty widespread across genres. Is there anything you want to steer away from covering?

Jack Parker: There's a mental black list of bands who we don't want to cover. I won't list them all here, but Attila and Nickelback are on it. We also steer away from most electronic music (Jamie XX is the limit), and most pop music in general. Singer songwriters aren't fantastic either, but there are plenty who are good enough to be covered. We also steer away from most rap and hip hop, although there are definitely a few exceptions. We cover a very broad range of genres, although one broad term for it all is just "guitar-based" music. 

The Cadence Inc: In your experience, do you think that bands take interviews seriously? Or has it become more of an obligation or hassle?

Jack Parker: I think this definitely differs per band. It's ironic that I'm answering this question on 8 December, because it's now exactly a year since my worst interview ever. It was with a band from London called Teleman, who were supporting Metronomy in Utrecht. Before the show, we didn't hear anything from the band regarding the interview so we assumed it was scrapped. Then, halfway during Metronomy's set, security dragged us out of the venue and told us that the band were wanting to do the interview at that exact moment. They were supposedly eager to talk, but once we begun it was clear that they didn't intend on giving serious answers. Their vocalist made slight effort, but their bassist was an absolute dickhead to speak to. I've never been more frustrated with an interview than with Teleman, so the subsequent article consisted of me taking the piss. 

As I said, it differs per band. Most bands definitely see it as a hassle/obligation, but I don't think they realize that most of them desperately need promotion. I'm not getting paid to interview you, so you should appreciate that I've travelled an hour or more to sit opposite you for 15 minutes. It's not that hard. Don't get me wrong, I've had some fantastic interviews (Skinny Lister & Jurassic 5 at Glastonbury to name just one), but most of them are very simple. I walk in, ask my questions, get some lukewarm answers, then leave. Even per band this can differ, sometimes they'll give a crap interview because they're just tired. The day that every single band starts taking interviews seriously (and doesn't see them as an obligation) will be a good day.

The Cadence Inc: How do you see that the role of the music journalist has changed over the years? Now that the spread of ideas and opinions is so easily presented, how do you as an interviewer/publication stand out?

Jack Parker: Thanks to social media, anyone can be a music journalist. Anyone can be a photographer. Anyone can essentially be anything they want to be. There's only so many websites that the average person wants to read, so whenever a new one emerges it can be pretty hard to give them a chance. The age of the 'social media comment warrior' also demonstrates this. What we do in 500+ words for a news feature, someone else can do in 140 characters. It's a shame, because people are starting to devalue the role which music journalism really plays in the world of music. 

The Cadence Inc: Thank you for taking some time to speak with us. Is there anything else you’d like to add?

Jack Parker: Thanks for making it this far, my answers were pretty long! I hope you enjoyed having a read of my answers, and maybe we'll even see you over on All Things Loud someday! Cheers. 

Visit Jack's team at

"Make my life as easy as possible": Media Profile on SAMusicScene


The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Craig Roxburgh: Good question. I guess I’ve always had a love for music since I was roughly 10 or 11 – before then I lived the relatively carefree life that most people live in their early childhood before those prepubescent years set in. I think my interest in rock and metal was born out of my dad playing a lot of classic rock like Boston, Queen and The Beatles when I was younger and my older brother brining a lot of what was then considered to be modern punk, rock and metal such as Linkin Park (a band that sparked my initial love for music and remain my current all-time favourite band), Green Day, Atreyu, Bullet For My Valentine and so forth. I can remember that I used to call it “undertaker” music before I could truly understand the significance of the music and ever since I was 12 – I have had an immense attachment to the alternative world.

My interest in music journalism was born two years ago when current Alternative Press staff writer Tyler Sharp alerted me, via Twitter, to an American site called Mind Equals Blown. It was while working for Mind Equals Blown that was the beginning of my writing career and made me realise that I had an immense talent for such things. A talent that I began to apply mainly to South Africa at the beginning of 2015 when I assumed the position as editor-in-chief of South African Music Scene – one of the biggest music blogs in South Africa. So I guess it was through working internationally that I became vested in promoting South African music to an international audience – something I still strive to do with SAMS.

The Cadence Inc: How big is your team at SAMS?

Craig Roxburgh: It isn’t particularly large. We have a scattered team of occasional freelancers that cover shows for us and then we have a team of five that hands in album reviews or editorials on a weekly basis, but for the most part – it is a team of three that keeps the content flowing on a daily basis. I, the co-founder Ashley Brown and our Gauteng-based operations manager Vicky Jankiewicz tend to do the day-to-day posting of news and contest. I also cover a lot of the album reviews and interviews that we do.

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers?

Craig Roxburgh: We are currently sitting at over 17,000 unique viewers per month. It seems like a small number from a global perspective, but in South Africa – that is a huge deal. We were sitting at just over 12,000 at the start of the year and ever since we had daily unique content – our viewers just kept growing. Our focus is really just on creating unique high-quality pieces of writing and let that do the talking for us. Although, promoting the site and our writing is something we do quite relentlessly.

The Cadence Inc: What do you believe sets you apart from other music blogs?

Craig Roxburgh: I believe what sets us apart from other blogs is that we always craft unique articles even if publicists or bands just expect us to copy-paste a press release. It is also our daily reviews and wide-genre base that sets us apart from the others.

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

Craig Roxburgh: Be professional and understand that we get numerous pitches about music so their pitch needs to stand out. The best way to do that is by immediately attaching all promo images, links to the single or album in question, and just make my life as easy as possible. I sift through an immense amount of pitches on a regular basis and those that just go “Hi. I am so-and-so. Cover my song named ‘X’, please?” get sent straight to my trash folder. The weird part is that this is not a problem unique to South African. International artists to it as well.

The Cadence Inc: Your coverage is pretty widespread across genres. Is there anything you want to steer away from covering?

Craig Roxburgh: Nickelback and Lil Wayne. No jokes. I have a list of “Artists We Don’t Cover” and Nickelback is there along with Blood on the Dance Floor and a local band that managed to piss us off with their actions.

The Cadence Inc: What kind of opportunities has having this blog afforded you in the music industry?

Craig Roxburgh: To be honest, just being able to write for this blog and write about the bands I love is a good enough opportunity for me. Realistically speaking – it has afforded me the opportunity to actually be considered as an industry professional which means I get to have a lot of off-the-record conversations with bands about their sound. I was also given the chance to interview both Twin Atlantic and Twenty One Pilots this year – which was great.  To be honest, it is the usually opportunities of free music, CDs, attending shows for free and being able to be part of a fantastic music scene.

The Cadence Inc: Thank you for taking some time to speak with us. Is there anything else you’d like to add?

Craig Roxburgh: Thank you for the opportunity, and to the international music community: keep an eye on South Africa. There is a lot of great stuff coming from there.

"If you hate something, say it": Media Profile on

The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Bobby Gorman: I can't think of an initial moment that sparked my interest, I just kind of fell into it. One Saturday morning way back in grade eight I decided to try my hand at web design and created a god-awful Blink 182 fan site on Angelfire. Through that I met a few other fan site creators and a year later one of them asked if we wanted to team up and create a site dedicated to punk music, not just one band. We did that for a year before I branched off and started in October of 2003 when I was in grade ten.

I had no big plans, I just loved the music and wanted to help promote it. It was something I did on the side, for fun and the fact that it's lasted for over a dozen years now is simply mind blowing.

Like so many people my age, I got introduced to the scene through Blink 182. Punk started to become main stream around the turn of the century and I fell in love with it; and I soon got past the gate keepers and saw who they were influenced by, who they toured with, and saw there was more than what was on Much Music and the radio. It's a never ending rabbit hole and I savoured every note I could hear.

The Cadence Inc: How big is your team at The Punk Site?

Bobby Gorman: I'd say I have a team of around a dozen or so, it all kind of fluctuates depending on availability. Everything on the site is volunteer based, there's no money in it and everyone does it for the love of the music and journalism; and sometimes real life comes first. I have core group of editors and writers who basically keep the site running on a day to day basis and there's no way I could do any of this without them. I can't put into words how grateful I am to have them on my side. Every writer contributes so much every time they can conduct an interview, writer a review, do up a news story, or take live photos - and each writer has their own distinct style that amps up the content.

We're a Canadian based publication but aren't limited to the Great White North.  We have writers all over Canada -  from Vancouver to Toronto -  alongside others in the UK, Belgium, and in several States. That's the beauty of being a web-based publication, it opens it up to voices from all the globe.

And, of course, I'm always looking for new contributors - so get in touch if you've ever wanted to give it a try! We're pretty easy going.

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers?

Bobby Gorman: I've never focused on growing my numbers. I know that's bad to say, but I just hate advertising and marketing. I can't help but feel if the content is good, viewers will come naturally. And so far, that's worked out perfectly for me.

The Cadence Inc: What do you believe sets TPS apart from other music blogs?

Bobby Gorman: Of course the daily news is integral, but all sites do that now so we're nothing special in that aspect. What truly makes us stand out is the quality of our interviews and reviews - interviews in particular.

All our writers take great pride in avoiding the run of the mill questions that doesn't really offer any new insight. It ensures that the bands are interested in conducting the interview because we actually know who it is that we're talking to and it gives the readers a fresh insight into a band they may not have known before.

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

Bobby Gorman: I would say just cut straight to the point. I hate overly long and hyped emails. Everything in your e-mail is going to be positive. I know that, that's your job - but cut out the hyperbole.

You have to remember I get fifty to a hundred emails a day for the site and this is something I do for fun. I work a twelve hour a day job in film too, I don't have time to then sift through hundreds of hyperbole laden message. Tell me who you are, what you want and why I should check you out in the simplest terms possible.

After I know you, all you have to do is say "hey, check this out. You'll like it." If I trust you and know what you've pitched me before, I'll check it out instantly.

The Cadence Inc: Your coverage is pretty widespread across genres. Is there anything you want to steer away from covering?

Bobby Gorman: If it fits under the punk rock umbrella, I'm pretty open to it. That's the glorious thing about punk, it can mean so much. Tegan & Sara are not punk but their attitude somehow lets them slide right on in. The same could be said for bands like Laura Stevenson or even some of the punk-turn-solo acts like Greg Graffin or Chuck Ragan or Chris Farren. On the surface those bands may not sound classically punk, but there's something there that will speak to every punk fan.

I remember attending a music history class at the UofA and the teacher was covering the punk explosion of the seventies - they played The Clash and the person sitting next to me had never heard them but said they didn't sound very punk.  In some ways, that's true; yet The Clash are the very definition of punk.

I'll steer away from overly poppy acts, metalcore acts and I really doubt jazz or classical musicians would do it. Nevertheless, I feel comfortable covering Andrew WK next to Leftover Crack next to Beach Slang next to Allison Weiss, Menzingers and Foxing. Punk is an attitude not necessarily a sound. There are certain punk styles I personally favour, but I'll still cover bands that I don't really like if I know some of my punk readers would love them.

The Cadence Inc: In your experience, do you think that bands take interviews seriously? Or has it become more of an obligation or hassle?

Bobby Gorman: It fully depends how prepared you, as the interviewer, are and what happened to the band that day. Everyone has their off day and they'll be in a shitty mood, it happens.

Generally though, bands are happy to do it. You get the odd one where it's just their job, and you can tell that in their answers and attitude; but if you have good questions and show that you've done your research, they'll often open up soon enough. They just get bored if it's the same questions over and over again.

You ask them a new question based on solid research, they'll spill their guts out.

The Cadence Inc: Can you share with us your favorite or most memorable interview you've done in your career?

Bobby Gorman: I've done a lot of interviews that I'm really proud of. One I always go back to is having Travis Barker (Blink 182) call my house back in December of 2003. I was in grade ten and the biggest drummer in the world was calling to talk to me, that was surreal.

Since then there's been some great ones. My interview with Mike Ness (Social Distortion) got republished in a German textbook, so now high school kids there need to write an essay based on my interview - that's pretty interesting for me.  Ben Weasel back in 2009 was a great, eye-opening conversation as was my talk with Alexisonfire at the Shaw Conference Centre. The first time I spoke to Tim McIlrath was fantastic and any interview with Chris Cresswell of The Flatliners ends in laughter. The guys from The Gaslight Anthem once saved me one of ten seats in a general admission venue because I had sprained my ankle and couldn't stand for more than a minute - an act I was eternally grateful for.

I remember at Warped Tour one year I did almost 30 interviews in two days and had a cheat sheet for all 80+ bands playing so I could interview anyone at the drop of a hat. All the other journalists there were taking photocopies of it to help them out, I was pretty proud that day.

Over my twelve years, I've interviewed hundreds of bands and have met many of my all time favourite musicians. I could probably tell stories about most of them and it's a great feeling to be able to look back and reminisce about it all.

The Cadence Inc: How do you see that the role of the music journalist has changed over the years? Now that the spread of ideas and opinions is so easily presented, how do you as an interviewer/publication stand out?

Bobby Gorman: You stand out by being authentic and having a unique voice. You can't succumb to the wind of what's popular right now and, most importantly, you have to be honest. If you hate something, say it. If everything you write is positive, then you have no credibility. Sometimes you have reasons for why you love or hate something, and sometimes you don't. Music is intrinsic and it hits everyone differently - and occasionally, you just can't explain why.

Just because I'm great friends with a publicist, doesn't mean I'm going to like everything you give me. If I did, I wouldn't be doing anyone a favour.

The internet has leveled the playing field for music journalists - there's no longer one singular gate keeper that says what's popular and what isn't. Everyone can have a voice and opinion. You'll stand out if you're well versed in what you're talking about, have taken the time to study the history and current trends of the scene; and if you're honest with yourself and the readers.

People understand bullshit and they'll leave you behind if they smell it.

The Cadence Inc: Thank you for taking some time to speak with us. Is there anything else you'd like to add? 

Bobby Gorman: ThePunkSite was something I started for fun - and still do for fun. Over the years, it has changed and evolved - just as I have. What many people don't realize is I created the site on my parents' computer when I was in grade ten. I had no goals other than to see if I could design a website because I was bored and suddenly I had a press pass to the Juno Awards.

People often ask me if I make any money off the site. The answer is no. I've never made a dime because I'm far too lazy to fight for advertising revenue; and I'm okay with that. Money was never the intention. I loved the music and wanted to help promote it, that was my goal. Plus, it gave me a way to go to shows and discover new music.

It's been twelve years and it's opened more doors, gave me more experiences and introduced me to more friends than I could ever imagine. So I hope to keep it going for another twelve years and I'm excited to see what happens then. 

Visit ThePunkSite for more!

"Hit me in the face with how awesome your band is": A Profile on HeaviestBlogintheUniverse

The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Derek Swinhart: My interest was born directly from passion, video games and heavy music are something I love and have devoured wholesale since I was very young.  My coming around on writing about music was a direct result of why I started to write about games.  They are two huge influences in my own artistic practices as a glassblower, glass caster and as a writer. I saw  heavy music as the next logical step after cutting my teeth writing critically about games.  Heavy music is my biggest passion and I felt that once I had gained the proper vocabulary and knowledge to speak on the genre with authority, I would begin to review albums.  That is how the website is where it is now,    I dove into both video games and music headfirst and analyzing every facet of a new game or album whether it was objectively or in a more interpretive manner has been one of my favorite things about critical writing.  I felt that I knew heavy music like no other genre and I love the scene, the people and the culture built around metal and when I was young I was never surrounded by people involved within the scope of heavy music.  Now that I have my own site, I feel involved in the scene no matter where I am or who I surround myself with.  

The Cadence Inc: Your site is mainly focused on video game reviews. How do you see music and video games fitting together?

Derek Swinhart: I see my site as becoming equally focused on either art, but I started with video games, making it take up the early bulk of my work.  I think so much of writing and any sort of creative process is pursuing passion.  If you choose to write about a subject for clicks or a genre because of its popularity, you lose the heart of what being creative is all about.  I see video games and music fitting together because I share a immense passion for both and, I knew that writing about either would provide my best work.  I let my passion guide my decisions when it comes to art, I knew that I would never write about something I was not fully invested in, nor would I write if I did not feel that I was a knowledgeable source on the subject.  Outside of my passions, heavy music and video games are something that seem to commonly intersect.  The community of people who play video games is growing immensely, and much like fans of heavy music, gamer's are people who are active in their community, embedded in the culture and involved on forums and sites.  Fans of metal and games are very similar in their passions, they are more active in their consumption and enjoyment of their favorite elements of either scene.  As a huge fan of both, I find that many friends and those I have met in the scene are similar in their pursuits, it seems the two disparate elements are destined to collide, and occasionally have.  

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers?

Derek Swinhart: My monthly viewership hovers around the 80 to 100 range.  I am looking to be more proactive and have more consistent content to increase those numbers, in a perfect world my site would be my only work, but unfortunately that is not the case.  I also am looking into creating more video focused content and making my site more conducive to Google searches and more openly visible.  I want to make my site a place for fans of both video games and music to collide and enjoy what they love most together.  I want to spur discussion and make people think more analytically about their favorite albums and games. I believe that helping people understand what is at the core of their favorite pieces of media can help them enjoy those parts of their lives even more fully.  So much of it is about exposure, and that has to become a main focus of mine, when I post my work on larger sites or attached blogs, the view count is increased tenfold.  Gaining that capability comes from hard work and consistent, quality content.  That is my major focus.  

The Cadence Inc: What do you believe sets your blog apart from other music blogs?

Derek Swinhart: I try step away from very personal opinions and look at media with a critical eye.  I think too much of media, especially metal media, is driven by personal feelings and the platform to deliver them on.  Websites openly demonize musicians based on political standing or twitter posts, post fake reviews and articles and are generally unorganized.  I see people all over complaining about the quality of content at these sites and wondering what could have been,  People ultimately are looking for someone to validate an opinion or help them find new music or turn them away from potential mistakes.  I want to provide thoughtful, substantial and worthwhile content that helps people make informed decisions.  

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

Derek Swinhart: Make it personal, show me your passion and do not let the corporate side of promotion change the way you present your music.  I want to be told in the same way you would tell friend, hit me in the face with how awesome your band or music is.  Do not come in talking about it being the next big thing or that you are perfecting death metal, tell me that you are just some regular people making awesome music, that you are a product of your influences and that your passion drives you.  Basically just let me know you are a person and I will immediately be interested, too much of music, especially metal, is driven by this need to be in your face incredible and groundbreaking.  A ridiculous paragraph about how ground breaking and genre shattering your first release does not tell me anything, because nearly every album or game has a blurb like that these days.  All it takes is a personal touch.  

The Cadence Inc: You cover primarily metal, any other genres you’d like to get into?

Derek Swinhart: I cover metal because it is the scene I am the most involved in, it is massive unlike any other genre and metal alone has enough of a breadth of content to provide variety and interesting content.  Ideally I would love to get into covering a softer side of music, preferably bands like modest mouse, the national or the antlers.  This is the other side of the coin in my love of music and it is a genre that I know well but have never involved myself in critically.  Maybe in the future I will feel I have the breadth of knowledge and ability to apply myself critically to one of their albums but for now I plan on sticking with metal.  

The Cadence Inc: What are some opportunities that have come your way because of this blog?

Derek Swinhart: I have been able to provide some pieces for other sites, and I have been offered more dedicated spots on other publications and of course the spot with you here on The Cadence Inc.  Ultimately I hope my site pays dividends in the future but I am thankful for the exposure and opportunities it has provided so far.  I am always surprised and pleased to see new followers or an offer from another site and I only hope to gain more exposure and options in the future, whether it is a spot at a larger publication or increasing the size and content on my own site, which would be ideal.  

The Cadence Inc: Thank you for taking some time to speak with us. Is there anything else you’d like to add? 

Derek Swinhart: Only that I would like to thank everyone who enjoys music, takes part in their respective scenes and shares their passion with the world.  I would also like to thank anyone who views or follows my website and The Cadence Inc for this awesome opportunity.





Crowd funded Future Golden Age by Portland heavy act Fallstar will be dropping December 8th, just before the band heads to Germany for the infamous Christmas Rock Night. Never wanting to deprive fans of an early Christmas gift, Fallstar has unleashed “Circle Above Me”. Visually stunning and in your face, “Circle Above Me” is the band’s first offering from Future Golden Age.

“This song is about finding inner peace and understanding that love is the engine of the universe. The characters in the video travel to a point to where they can release any burdens or inner conflict up into the universe to find joy and hope. The dancing character is the tension within our heads that drives us crazy, but when it's given a healthy outlet, it becomes something beautiful that pushes us to do great things.” –Vocalist Chris Ratzlaff

Twitter: @Fallstar777

Instagram: @Fallstarmusic

The Artist and The Journalist with Matt MacDonald

Name: Matt MacDonald

Occupation:  Vocalist for The Classic Crime/Vocal Few

The Cadence Inc: Correct. How do you feel overall about being interviewed about your music work?

Matt MacDonald: I feel good about it. I love to talk about anything, and music being my passion makes it easy for me to discuss the topic. The kind of interviews I like are more about the approach to the creative process, music business in the new music era, and any philosophical topics. I generally dislike questions like “What is your favorite color?” I don't have one, because I’m not seven years old, but I still always say “blue.”

The Cadence Inc: I love blue too. Since anyone can have a blog or website, do you feel the quality of music journalism has declined?

Matt MacDonald: In some sense, yes, but in other ways I think its better. It used to be that music journalism was a profession, and that music outlets were the sole arbiters of information about the industry. On one hand, you got more professional writing, but on the other hand, it was limited to an elite few. Quality journalism is still there, but I think it matters less and less to people in an age where information is diverse and plentiful. People no longer rely solely on reviews or interviews to discover new music.

The Cadence Inc: Jon Stewart or Stephen Colbert? 

Matt MacDonald: Hard to say. I like both. I think Colbert for interviews, Stewart for satirical monologue.

The Cadence Inc: When in an interview, do you feel like writers do their due diligence? Or do you find that you're answering what should be common knowledge information pretty frequently? 

Matt MacDonald: An interview is always best when it gets at information that isn’t already available via a Google search. I would have to say most of the time I get general questions that can be discovered easily, but sometimes I get specific questions about songs, arrangements, meaning and career that really prove the interviewer has a specific line of thinking, and is acting more like an investigator trying to uncover something good.

The Cadence Inc: In a broad sense, what are writers doing wrong?

Matt MacDonald: The worst thing you can be as a writer is lazy. Some show up to an interview unprepared to ask specific, probing questions, so they get very general, boring answers. On top of that, the bad ones can get lazy with grammar, spelling, or the facts. It’s probably most annoying when they get titles or dates wrong, as that is the easiest information to find.

The Cadence Inc: What is one crazy fact most people don’t know about you?

Matt MacDonald: I was a state finalist on the swim team in high school.

The Cadence Inc: That is pretty crazy. If you could speak to all future music journalists that will interview you in the future, what is one piece of advice you would give? 

Matt MacDonald: Do your homework.

The Cadence Inc: We know you have two little daughters. Are you more of a Curious George guy or Daniel Tiger guy?

Matt MacDonald: I’d say my kids are more into Curious George. I have no preference.

The Cadence Inc: …This interview is over.


Matt MacDonald is the vocalist of The Classic Crime and one half Vocal Few.

Keep up with the swim champ at:


The Artist and The Journalist with Jesse Lawson

November Edition: Jesse Lawson

We at The Cadence Inc love our partners music journalism. Because of that love, we often try to provide our readers with direct from the artist's mouth information on how you can improve your craft.

The Cadence Inc: How do you feel overall about being interviewed about your music work?

Jesse Lawson: I actually don't mind it at all, it's fun talking about things you are proud of accomplishing. 

 The Cadence Inc: Since anyone can have a blog or website, do you feel the quality of music journalism has declined?

Jesse Lawson: To be completely honest, yes. Clearly, I will not name any, but I will say that these kids who try to interview bands and get bummed out when the bands decline, should do more research. Learn about how it works, pay your dues to reach a point that you can interview legit bands. Blogs are blogs :) Blog away my friends! 

The Cadence Inc: What is the scariest movie you’ve ever seen?

Jesse Lawson: Hmmmm that's a great question. I LOVE scary movies. I'm not sure the scariest movie. However, my wife and I took a trip to the coast a few years back and we decided to watch The Fourth Kind (which we had both seen prior) but we ended up turning it off because it was so creepy and dark and we were in an unfamiliar place! Ha good times.

The Cadence Inc: When in an interview, do you feel like writers do their due diligence? Or do you find that you're answering what should be common knowledge information pretty frequently? 

Jesse Lawson: That all depends on the interviewer, like I said in the earlier question.  If he/she does their research and dives into some cool stuff that not everyone knows about the artist it can be fun! I know in my prior band I got over the typical questions.. "How's tour been so far?" "You just had an album come out, how's that going?" "What can we expect in the future?" Haha ya know, the very typical shit.

The Cadence Inc: In a broad sense, what are writers doing wrong?

Jesse Lawson: I'm no pro writer so I can't tell ya... Ha!

The Cadence Inc: Are you ever worried that you won’t be able to get a normal job because of your extensive tattoo work?

Jesse Lawson: I'll be fine. When I'm not producing, Songwriting, or touring, I work as a shop manager at a tattoo shop. Works out nicely. I like tattoos. Even if I wanted a normal job, our culture is becoming much more welcoming to the thought of tattooed employs. Some business's prefer it, they want that "Edgy look". After touring for so long, I don't think I'll ever get a normal job. But for people that have to with a lot of tattoos it's something to not be worried about. 

The Cadence Inc: If you could speak to all future music journalists that will interview you in the future, what is one piece of advice you would give? 

Jesse Lawson: Let’s talk about cool shit, like song writing. What I like to hear when I'm producing, how I write my songs, what artists am I into right now from a song writing standpoint. Tattoos, favorite cities, favorite bands I've toured with. My family, how crazy my daughter is, how awesome my truck is. Yeah, that should be good. 

The Cadence Inc: Thank you for speaking with us. Is there anything else you’d like to add?

Jesse Lawson: Nah, that's it! Thanks Cadence! You're the best! 

Hey thanks Jesse. Be sure to follow the man himself on all socials!

Instagram/Twitter: @thejesselawson


Keeping It About The Music: A Profile on RadioU

Support Your Local (Internet) Radio: RadioU Keeps It About the Music

The Cadence Inc: What sparked your original interest in music journalism and in this scene?

Nikki Cantu: I started at RadioU when I was 16, volunteering and helping in any way. Over the years my role has grown to now Operations Manager and co-host of our network morning show. What got me interested in the scene back when I was 16 and why I am still apart of RadioU today is because of my love for the music and the bands that we feature.  Their heart, message and drive to make it is always inspiring to me.

The Cadence Inc: How big is your team at RadioU?

Nikki Cantu: We have about 8 full time staff members and then what feels like a great army of volunteers who help in various ways. That can be helping in the office, on-air on RadioU or helping to get the word out about our network at one of the many concerts that we help promote.

The Cadence Inc: What is your monthly viewership like and how do you focus on growing those numbers? 

Nikki Cantu: It is hard to track our viewership numbers because of being apart of so many stations/platforms. Hundreds of thousands listen every week to our network, and as far as our web site and it's streaming that is over 70,000 hours to 155 countries each month.

The Cadence Inc: What do you believe sets RU apart from other online radio?

Nikki Cantu: RadioU is very unique because we try to offer a lot to our listeners. There's our RadioU Network with 17 FM radio stations (soon to be 21) across the US, our music video channel RadioU TV, our mobile apps, on-line, and our Roku channel. There are so many ways to listen and watch, ways to interact with us online that we are able to reach so many people who love the scene in so many different ways. And doing all of that with no commercials which listeners appreciate because it keeps it about the music.

The Cadence Inc: What, in your opinion, can a band or publicist do to grab your attention in an initial email pitch?

Nikki Cantu: What helps in an initial pitch is to make sure that the band or publicist knows a bit about our network before contacting us. We get so many e-mails pitching projects that they guarantee will be the next amazing band for us, and then when we listen it is no where near the genre or style that we would feature. There are so many promoters who do that, so when you see their pitch come in you remember all the wrong ones before. I never have a problem checking out any group's music, but it helps to be honest. If it does not seem like something we would normally feature but you want us to check to be sure, just be honest in that pitch and that will grab my attention :)

The Cadence Inc: Your coverage is pretty widespread across genres. Is there any territory you would like to see RadioU get into?

Nikki Cantu: RadioU covers modern rock/hip hop/hardcore and even dance music. Genre wise our goal is to just make sure to grow more and more in each style, always looking for the best new artists to feature.

The Cadence Inc: Can you share with us your favorite or most memorable interview you’ve done in your career?

Nikki Cantu: There have been so many! We tend tomostly feature bands which are always a lot of fun. When we have a chance to go outside of our normal field though it can be even more exciting.  Alan Tudyk, an actor who has been apart of a lot of amazing projects was great to interview. It was also interesting to talk with J.K. Simmons concerning his voice work as the yellow M&M. Another fun interview was with The Brothers Chaps, the force behind Homestar Runner back when their web site started to become huge.

A huge thank you to Nikki Cantu and RadioU for all of the support they have shown our artists over the years. Check out all the amazing features RU has to offer at

Artists on Journalists: Twin Forks' Jonathan Clark

Jonathan Clark of Twin Forks: "Everyone Deserves a Second Second Chance"

Name: Jonathan Clark

Occupation: Producer/Musician/TV, Film and TV and Conspiracy Connoisseur

Why You Know Him: Twin Forks, Further Seems Forever

The Cadence Inc: Let's start off with something important, so our readers can get a feel for who you really are. Would you rather be Tom Hardy's sidekick or Mel Gibson's? Please explain. 

Jonathan Clark: Gibson all the way. Mel is a survivor, Hardy is the sidekick. I know that may sound harsh but it is the future for fucks sake and times are tough. That being said I’m a fan of Hardy in general as Bane often comes up in our discussions as well as his bizarro alternate timeline brother Blane. And of course Bane Cat. 

The Cadence Inc: Correct. How do you feel overall about being interviewed about your music work?

Jonathan Clark: When the interview is a mutual exchange, more like just a couple people talking about things they’re into it can be really fun, and if you’re on tour, that can go a long way for your mental state when you’re kinda drained. They can also be terrible. Like when there’s a clear agenda as opposed to an honest quest (or at least a genuine interest) to see what makes the other tick. 

The Cadence Inc: Since anyone can have a blog or website, do you feel the quality of music journalism has declined?

Jonathan Clark: It’s really similar to the state or 'perceived state' of music itself. Sure anyone with Garage Band can put a song on their Facebook but it’s only gonna get traction if it’s dope. It disappears if it’s weak. Shit, sometimes the good stuff disappears for a bit too… So I guess there are some people getting exposure that are lackluster but whatever…. we’ll see. 

The Cadence Inc: In your opinion, did Steve Carell leave The Office too early, too late, or did he, as usual, make a timely and graceful exit?

Jonathan Clark: That’s a tough one. No one wanted to see him go, but another gem like Holly just isn’t in the cards for anyone, much less Michael Gary Scott, so he needed to bounce. It was what was best for him. Now, that being said I LOVE Robert California! So many great quotes in such a short period of time. And honestly I think some of them are actually really accurate about life stuff. Some Maxwell leadership gold level shit.  

The Cadence Inc: When in an interview, do you feel like writers do their due diligence? Or do you find that you're answering what should be common knowledge information pretty frequently? 

Jonathan Clark: Yeah, I mean I’ve been unprepared for things before and I can recognize that in other people, but you know it’s an art as well and sometimes inexperience can come across that way. So can a general lack of skill. So it’s not always intentional, and I guess you could also take it as a chance to help someone along if they’re tanking. "Everyone deserves a second second chance"

The Cadence Inc: In a broad sense, what are writers doing wrong?

Jonathan Clark: Thinking that forcing someone to answer a question just to defend their integrity (whether artistic or personal) could somehow be more entertaining and lasting than the genuine interaction of two people openly sharing. Also interviewing boring people such as myself haha! 

The Cadence Inc: The Cadence Inc: If you could hang out with any member of the Pawnee Parks & Rec department for a day, who would it be and why? 

Jonathan Clark: Ron is a legend. Can’t get enough of his general manliness, (moustache) and I do hope that someday he can be my dad. Or at least an Uncle who I get to see at Christmas, presumably cooking some kind of meat over a fire. I would just bring him Lagavulin. But knowing what I know about Ron he probably wouldn’t be that stoked to have me hanging around like some lost puppy, so I might just have to go see what what Mona Lisa was up to. Getting ‘Jammed' would also be sick haha! Ok so that’s 3 but you gotta have a backup plan in case people get busy you know? 

The Cadence Inc: If you could speak to all future music journalists that will interview you in the future, what is one piece of advice you would give? 

Jonathan Clark: You gotta be yourself. The best you is way better than some half ass version of someone else. “Whole ass everything”. If you wanna ask people about what food they eat but that seems stupid (or not rock or hip enough), maybe it’s not. Maybe it’ll lead you to some really insightful and vulnerable stuff. Find your “thing” and hopefully it doesn’t suck HA!!

The Cadence Inc: Thank you for taking some time to speak with us and help better the world of music journalism. Lastly, how is the world going to end?

Jonathan Clark: Thanks for having me dude. Sometimes you do meet the best people on tour. You’re one of the good ones Jameson.

How does it end? That’s heavy. I’m a recent convert to the concept of evolution and that has changed my outlook. Like before, the Mad Max scenario seems like a pretty good prediction, but then you go to Australia and a can of Cherry Coke is 3 dollars and a pack of cigarettes is 22 dollars, so it’s like no shit it went to hell over here! What are y’all thinking? And how come there’s no water but there’s a ton of old shoulder pads? 

But then you know another scenario is a bunch of hippie nerds start rolling deep with some monkeys, a few bong rips later and some genome sequencing you get a monkey man and then God only knows how real Harry and the Hendersons can get.

But with the evolution thing, and humans having such a limited scope of time and technology, maybe we were here before, maybe it’s a cycle. Or maybe there was some alien intervention and Scully and Fox are working on it. It’s hard to know how it ends when you don’t know how it began. 




Twitter/Instagram: @TwinForksMusic

"Art, if possible, ought to be free": Literary Media Tips with AfterThePause

Editor Michael Prihoda: After The Pause

The Cadence Inc: Give us a quick background on how you got started in the literary world and what pushed you to start After the Pause?

Michael Prihoda: I had been writing for some years and had slowly worked my way into the literary world, publishing short fiction and poetry in various online magazines. At the time I was also blogging regularly, slowly building a following. Eventually, I began considering what I could do for the literary world, thinking of how I could form a better community around the type of work that struck chords in me. And really, my personal aesthetic seemed hard to find, especially among the giant mags out there, the ones renowned and in print for years now. For me, many of them seem awfully drab, empty of powerful work. I won’t name names because that wouldn’t be nice and anyway lots of voices would disagree. But I saw a gap that I thought I could fill by starting a magazine. I knew thousands of magazines existed and that many fail within a couple years (since we’re only about one year old, knock on wood for us, please) but I decided the venture was worth it.

I wanted somewhere my aesthetic (coming from other people) could find a proper home. The weird creations, the literary outcasts, the young artists who just needed someone to take them seriously. I began After the Pause to provide a home for art that felt vital to me, and since its beginnings I’ve published four issues that I am quite pleased with. I believe in the authors I publish and I hope that in some way by publishing their work I have assisted both them and the literary world at large, since a literary magazine is every bit as much about its readers as it is the writers who provide the meat.


The Cadence Inc: Though it’s easier than ever to self-publish your work, it makes gaining exposure for your work all the more difficult. Why is it important to you to be an outlet for people to share and spread their writing?

Michael Prihoda: Publishing with literary magazines provides legitimacy that self-publishing just doesn’t and probably won’t ever, since it means something to give your writing to another person and get them excited enough to show it off for you. That means your writing is definitely worth sharing, at least in the opinion of one other person.

But along with that, self-publishing also has the crippling problem of being terribly hard to promote and promote well, since every audience starts from scratch in a way. (Certainly, some bloggers [which is a form of self-publishing to an extent] may gain enough following to then self-publish their work and have an audience at their disposal, though this probably isn’t the type of literary writer who would bother submitting work to us.) The longer we exist, the more audience we have at our disposal that writers can be a part of by submitting their work. With my publication, I hope to be a springboard for writers, a jumping off point for them, just another lily pad as they cross the highly competitive literary river. Truly, we need writers more than they need us, but I like to think we can operate as a showcase of the kind of work that might not find a home elsewhere and by that promote an aesthetic deserving of the light.


The Cadence Inc: We know you work with flash fiction and poetry mainly, what can an artist do to get your attention when submitting their work?

Michael Prihoda: Be creative, be original. Imagery and emotion remain strong in the work we publish. We like pieces that have a point that isn’t quite obvious to the reader, or stories that exist in the gray of meaning/mystery. Remove all triteness and clichés from your work. We also make a point of not caring what a writer has accomplished previously. The work in front of us matters the most, not dazzling publication credits the length of biblical scrolls.


The Cadence Inc: Can you break down how the submission process works? Let's say I submit my amazing flash fiction and you'd like to include it in one of your collections, how does that benefit me? What can I expect to get from partnering with ATP?

Michael Prihoda: First, it provides legitimate publication. Literary magazines remain one of the foundational ways for writers to gain exposure, further their craft, and engage in the literary community. By receiving publication, it validates someone’s work and helps expose it to a readership that might otherwise never come into contact with that artist. It builds bridges, forms connections. While our writers receive no payment, we receive no wages. This process should be about sharing the finest work with an audience interested in getting their hands on some of the most exciting creations. Art, if possible, ought to be free.


The Cadence Inc: Thank you for speaking with us. We may have some followups but for now is there anything else you'd like to add? 

Michael Prihoda: I strongly believe art holds great power in the modern world. Words contain life, hope, the ability to transfer humanity and experience from one soul to another. Writing and artistry are about more than the solitariness requisite for their creation. In the end, art necessitates community and expands worlds. Along with that, we believe art should be accessible and promote humanity’s advancement. We are in this together, trying to make beauty from the mess around us.

Find your new favorite artists now at